At work, we were recently asked to examine a common problem among bloggers of all types: how to get more views.
As someone who has been blogging since before it was called “blogging”, web traffic is still a bit of a black box to me. Any success I’ve had has been the result of persistence and longevity, and I’ll admit to feeling like an imposter writing about the subject.
That said, looking at past traffic stats for my personal blog, I’ve picked out some of the things that have helped increase my readership over time. Here’s what I recommend based on what I’ve learned:
- Post quality content, frequently. I notice I get more traffic during months where I blog at least once a week, and I try to make at least one new post each month, minimum.
- Offer freebies. Wallpapers, themes, step-by-step tutorials, code, or a coupon; make the reader feel they’re getting something tangible for their time. The most popular posts for any of my blogs are how-to guides. For example, one of my most popular recent posts is a comparison of print-on-demand services I’ve used, with the intent of helping other potential print-on-demand customers.
Get involved in an existing community centered around your topic of interest. For example, when I wanted to get into WordPress themes, I joined the Theme Review Team. When I wanted to promote my fanfic, I started interacting with more fan blogs on Tumblr. This allowed me to make new friends and connections, which leads me to…
You get what you give. Promoting others’ work can often help draw attention to yours (and it’s just plain nice!) Ask to interview someone who works in a related field and post the interview on your blog, or write a review of a piece of work you admire. I wrote a brief post highlighting the artists I chose for my fan art wall project; it felt good to spread the word about other fan artists, and the post got several views from the fan community.
Use word of mouth. Ask your friends and family to have your back. A genuine request for help is usually answered favorably, and your friends may have connections you didn’t know about.
Promote your work.. This is obvious, but don’t be shy about promoting yourself via email, Twitter, Instagram, Facebook, Tumblr, Pinterest, or other relevant social networks. Utilize your blog’s sharing tools (tips: Jetpack | WordPress.com) to cross-post to different audiences for more views. An example tweet from my blog:
- Remember, quality over quantity. Views are only one metric of success. Comments, sales, connections, and a sense of community; all of these things have value and contribute to the long-term picture.
Finally, swarms of views rarely happen overnight. Be genuine, write quality content that interests you, connect with others, and you’re sure to find your audience grows bit by bit.
This was cross-posted to A8C Design Flow, one of our official Automattic Design team blogs. Check it out!
The Theme Team and our poop, less one Richard.
The week before last I met up with 570-ish of my Automattic colleagues in Whistler, British Columbia for our annual Grand Meetup — and what a Grand Meetup it was! I’m still tired and I should have posted this a week ago, so I’ll let the photos speak for themselves:
Crossing the border
Coffee with Tim before my flight
My kids always send friends to keep me company
It’s all about the conference name tag and the endless coffee.
Time for a company photo!
John Maeda, getting into the GM spirit(s)
Oh, Whistler, you are charming.
Why hello there, Mr. Prime Minister…
I won cute stickers!
Bailey + Kahlua + coffee for the town hall
Death Before Decaf at the Firerock Lounge
Waiting for gondola tickets with Tom
Gondola selfie with Mel
Peak to Peak Gondola
Thanks for the photo, Mel!
Whistler, ladies and gents
Checking out Alta Lake
Time to par-tay
Not a proposal; Tallmattician problems
Photo booth shenanigans with the Theme Team
Yes, my current job title is “Theme Mama”.
It’s pretty hard to believe it’s been five years since I wrote this post
announcing my start with Automattic.
In many respects, I feel like I’m still new, still learning the ropes. It’s rare that I look at my work as a “grind”; it’s a challenge, and there are definitely times when it’s more stressful than others, but most days I wake up, don my work outfit (ahem sweatpants), and face the day with excitement.
The company has grown so much since I first joined (to the tune of about 380+ people!) but I still feel particularly close to my team, and for that reason I’ve been sheltered from many of the “growing pains” that come from a company’s rapid development from startup to bigger business. It’s not always easy, but we keep it light, and keep on keeping on.
Every five years, Automatticians have the option to take a 2-3 month sabbatical, which is what I’m doing in a couple weeks! It’s a great benefit, and one of the many reasons I love working here, but I can’t help but think of how much I’ll miss the people I work with, and how weird it will be not to think about my job for several weeks.
Here’s to the next five years! 🙂
The day after the U.S. election, I flew to Barcelona for a team meetup. It was a bittersweet trip; on one hand, I was happy to have the distraction of travel, for the opportunity to escape to a foreign city and immerse myself in something that wasn’t U.S. politics.
On the other, I wanted to be with my family. I wanted to go home, curl up under a blanket and hide.
The election results were a frequent topic of conversation throughout the meetup, but we didn’t let it completely overshadow our fun. Besides, the trip itself threw its own interesting obstacles our way; lost (then found) wallets, viruses, a stolen laptop bag, and only one fluent Spanish speaker in the group, which made for some unique exchanges.
Hotel Praktik Bakery
Casa Sera, our home away from home for the week.
View from my room.
It’s a bird! It’s a plane! It’s a…oh, right, it’s a bird.
The obligatory “We really do work on these trips” picture.
Barcelona’s architecture brings its A-game.
Catalonia Sq. at night
La Sagrada Familia
Cathedral windows lit by the sun.
I could get into church if it involved this many rainbows.
Ceiling or alien spaceship? You decide.
Gaudi was a busy guy.
View from the Nativity Tower.
Walking in the park.
The tile mosaics in Park Guell are my favorite thing.
Views of Barcelona from Park Guell.
The cool kids.
So much color!
Gaudi knows how to dress up a ceiling.
It wasn’t an easy trip, but as always, the people and the city made it worthwhile. Until next time, Theam!
Where’s Waldo? Credit to Donncha for the photo.
What an amazing week.
…but we still got to see a coyote!
Photo discovery tour was canceled…
Hello, Mr. Bear!
Gwen sent Hallie to keep me company on the trip.
Themes Division Memory Wall.
Whistler’s fall colors are coming out.
Key to my heart. <3
Painting mountains with Zealous Art Party!
Flash talk time! Mine was “On Loving the X-Files”.
Design Town Hall with John Maeda.
Yes, my current job title is “Theme Mama”.
I didn’t take as many photos as in past years; I blame Pokémon and soaking in the experience rather than trying to capture it. But my friends and coworkers took lots of photos and I have plenty of memories to share.
I walked a 5k, I got not just one but two tattoos, I saw coyotes and beautiful mountain scenery, and painted my own version of said scenery. The afterparty included tasty drinks and dancing. There were lots of meetings (so many meetings) and lunches and dinners and discussion, and now my head is full and I want to sleep for a week.