This change makes sense for a few reasons. First and foremost, it’s better branding for my shop name to match my Etsy username. I’ve known this all along, but didn’t want to admit it, because of the amount of work involved in moving everything to a new shop (not to mention the loss of feedback and listing fees and–if I can be so lame as to admit it–hearts).
Second, now each shop has a singular, cohesive look and feel. Cutesy drawings + dark photography sharing the same space didn’t sit well with me, as I feel my target audiences for each are somewhat different. This way one medium and style won’t get lost in the other.
I hope this won’t be too confusing to buyers (or to me!) but I think it’s a change for the better. I have to give some credit to eighty8words for making the point that brand recognition is a good thing, no matter how bad the carpal tunnel aftermath. Yeow!